Every carpet shop in the country - and probably the world - works on the basis that huge day-glo signs in the window advertising
SALE! SALE NOW ON!
HUGE SAVINGS ACROSS THE STORY!!
CARPET-TASTIC BARGAINS GALORE!!
Now, I'm no expert but surely carpets are things that you buy erm, when
- your old one is worn out,
- you spilt something really bad on the last one
- you redecorate the house and the colour no longer fits
To my mind, none of these are really situations where the presence of a "SALE !!" is going to prompt you into action.
"Hey Brenda - there's a sale on at World of Carpets today s0 hurry up and chuck that glass of red wine on the floor over there pet!"
"50% off at Carpet Zone - stone me, thats fantastic AND unusual - get the roller out Kevin, I know we were going on a 2 week holiday to St Lucia, but this is just too good a chance to miss - we'll be redecorating the lounge this fortnight instead!"
And surely everyone in the world has realised that the sale runs for the best part of 365 days per year, so whats the point in offering the kind of call-to-action incentive to "buy now" that a wild sale represents anyway?
I suppose technically they must have a day or so where things aren't on sale, or they;d be nailed by trading standards for offering "made up discounts"... now, that must be a grim day for Mr Carpet Salesman mustn't it...?
Labels: carpet world sale